Description

The first annual Bazaar Bazaar Maisonneuve Variety Show is a ticketed and sponsored cabaret-style live performance event featuring musicians, bands, dancers, comedians and cirque troupes. The shows are scheduled for September 16, 17 & 18, 2004 in Toronto, Ottawa and Montreal respectively. The events will be supported with an aggressive promotional and media relations campaign in late August and September.

The Montreal show may also be filmed for later release on DVD. The DVD would include footage of the performance, music videos, extras, and the winning entries to Maisonneuve’s first annual and professionally judged Digital Curiosity visual moving media competition for students and young professionals. [Judges include Adland webmaster Ask Wappling (Copenhagen), Ka-Chew! Commercials Senior Producer Nathalie Renard (Los Angeles), Ka-Chew! Commercials Director Bil White (Los Angeles), MuchMoreMusic VJ Karina Huber (Toronto), and Maisonneuve Editor-in-Chief Derek Webster (Montreal).] The DVD may be marketed separately in stores and/or as an item in the 2004 Maisonneuve box set – just in time for Christmas.

Target Market 

Maisonneuve targets the trendsetters and leaders of tomorrow: young (25-45), open-minded, inquisitive, quality-seeking, post-undergraduate educated urban people. Maisonneuve proudly offers one of the only true general-interest forums in Canada – and we do it in a way that is fun, energetic, and fresh.

Details

Tentative dates and venues

Thursday, September 16, 2004            
Toronto at The Phoenix

Friday, September 17, 2004                
Ottawa at Capital City Music Hall

Saturday, September 18, 2004                
Montreal at Club Soda

Performing acts

Comedian and MC - Mike Paterson
Opening band - The High Dials
Dance troupe - Solid State Breakdance Collective
Piano band - Patrick Watson
Cirque troupe - Cirque Eloize
Headlining band - The Dears

Sponsorship Packages

Marquee (x1): $25,000 gross
Gold (x3): $15,000 gross
Silver (x5): $10,000 gross
Bronze (x10): $3,000 gross

Marquee

• Logo (large) on all event promotions, including:
  -In-magazine event advertisements (Issues #10 and #11)
  -In-magazine competition advertisements (Issue #10)
  -In-magazine “Studio” section presentation of competition winners (Issue #11)
  -In-magazine event retrospective photo essay (Issue #12)
  -Event posters (outdoor wild postings for 4 weeks in Montreal, Ottawa and Toronto – 4000 facings)
  -Event invitations (30,000 names total including to list of Ontario concert attendees)
  -Event advertisements in alt-weeklies (NOW, Eye, Xpress, Hour and Mirror) and student newspapers
  -Signage at each of the three event venues
  -digitalcuriosity.maisonneuve.org competition microsite
  -DVD exterior packaging*
  -DVD credits*
• Two colour advertisements (including one DPS and one back cover) in Maisonneuve Issue #11 (released near event date)
• One four-issue advertising (full-page colour) contract with Maisonneuve
• Two commercials (up to 60-seconds each) presented – first and last – during each event evening (approx. venue size: 1000)
• Noted sponsorship of competition grand prize
• Online banner ad at digitalcuriosity.maisonneuve.org competition microsite (high rotation)
• Two commercials (up to 60-seconds each) in the extras section of the event DVD*
• Promotional item included in complimentary gift bags
• At-event sampling and/or product display
• 20 tickets to each event evening

Gold

• Logo (medium) on all event promotions, including:
  -In-magazine event advertisements (Issues #10 and #11)
  -In-magazine competition advertisements (Issue #10)
  -In-magazine “Studio” section presentation of competition winners (Issue #11)
  -In-magazine event retrospective photo essay (Issue #12)
  -Event posters (outdoor wild postings for 4 weeks in Montreal, Ottawa and Toronto – 4000 facings)
  -Event invitations (30,000 names total including to list of Ontario concert attendees)
  -Event advertisements in alt-weeklies (NOW, Eye, Xpress, Hour and Mirror) and student newspapers
  -Signage at each of the three event venues
  -digitalcuriosity.maisonneuve.org competition microsite
  -DVD exterior packaging*
  -DVD credits*
• Two full-page colour advertisement in Maisonneuve Issue #11 (released near event date)
• One three-issue advertising (full-page colour) contract with Maisonneuve
• One commercial (up to 60-seconds) presented during each event evening (approx. venue size: 1000)
• Noted co-sponsorship of competition second-place prize
• Online banner ad at digitalcuriosity.maisonneuve.org competition microsite (medium rotation)
• One commercial (up to 60-seconds) in the extras section of the event DVD*
• Promotional item included in complimentary gift bags
• 12 tickets to each event evening 

Silver

• Logo (small) on all event promotions, including:
  -In-magazine event advertisements (Issues #10 and #11)
  -In-magazine competition advertisements (Issue #10)
  -In-magazine “Studio” section presentation of competition winners (Issue #11)
  -In-magazine event retrospective photo essay (Issue #12)
  -Event posters (outdoor wild postings for 4 weeks in Montreal, Ottawa and Toronto – 4000 facings)
  -Event invitations (30,000 names total including to list of Ontario concert attendees)
  -Event advertisements in alt-weeklies (NOW, Eye, Xpress, Hour and Mirror) and student newspapers
  -Signage at each of the three event venues
  digitalcuriosity.maisonneuve.org competition microsite
  -DVD exterior packaging*
  -DVD credits*
• One full-page colour advertisement in Maisonneuve Issue #11 (released near event date)
• One three-issue advertising (full-page colour) contract with Maisonneuve
• Noted co-sponsorship of competition third-place prize
• Online banner ad at digitalcuriosity.maisonneuve.org competition microsite (low rotation)
• One 60-second commercial in the extras section of the event DVD*
• Small promotional item included in complimentary gift bags
• 8 tickets to each event evening 

Bronze

• Logo (small) on many event promotions, including:
  -In-magazine event advertisements (Issues #10 and #11)
  -In-magazine competition advertisements (Issue #10)
  -Event posters (outdoor wild postings for 4 weeks in Montreal, Ottawa and Toronto – 4000 facings)
  -Event invitations (30,000 names total including to list of Ontario concert attendees)
  -Event advertisements in alt-weeklies (NOW, Eye, Xpress, Hour and Mirror) and student newspapers
  -digitalcuriosity.maisonneuve.org competition microsite
  -DVD exterior packaging*
  -DVD credits*
• One full-column or “box” colour advertisement in Maisonneuve Issue #11 (released near event date)
• One three-issue advertising (full-column or “box”, colour) contract with Maisonneuve
•  Noted co-sponsorship of competition fan favourite prize
• Small promotional item included in complimentary gift bags
• 4 tickets to each event evening

 * if the DVD project component is pursued

Other Info

Click the links below to see footage of Maisonneuve's highly successful Visual Curiosity [not just] art party, held April 15, 2004 at The SAT in Montreal. Approximately 2500 (three times more than Visual Curiosity 2003) of Montreal's smartest and most stylish engaged with seven art exhibits as well as with sponsored installations that included a bed, flavoured oxygen, massage, body painting, and sushi. The event was covered by all local media and was showcased nationally on CBC's Play with Jian Ghomeshi.

Visual Curiosity montage video (in Quicktime format)
Large file (10.7MB) - click here
Small file (4.2MB) - click here

CBC Play (in Quicktime format)
Small file (7.4MB) - click here

CTV (CFCF) Take 1 (in Quicktime format)
Small file (3.3MB) - click here

Contact

Justin Renard
Maisonneuve
(514) 482-5089
advertising@maisonneuve.org
www.maisonneuve.org

Marion da Ponte
da ponte + company
(416) 653-4640
marion@daponteco.com

Caroline Ilaqua
da ponte + company
(416) 264-9256
caroline@daponteco.com

Karl-Philippe Pflanzer
Maisonneuve
(514) 770-5275
adsales@maisonneuve.org